There is a simple reason why Apple is on a serious rise at the moment, and it’s all about the experience… the experience of buying their products, the experience of using their products, and the experience of what happens when you have a problem.
I recently noticed that my iPad had developed an interesting issue with a rubber seal beginning to pop out of the edge of the screen in the bottom corner. It wasn’t much, but it clearly wasn’t normal. And then, I happened to also note that my iPhone had begun to show a bit of a yellow patch on the screen. It wasn’t bad, but it wasn’t normal either.
I made an appointment and went into the Genius Bar of the Perth Apple Store to get them checked out. Fifteen minutes later, I walked out with replacements to both devices, and all I had to do was plug each of them into my Macbook Pro to get everything back and happening. Boom. Done. No arguing, no hassling, no issues.
I love that.
Now, if only my current (note how I say “current”) phone provider could get their act together, things would be just right… my current dispute with them over some erroneous global roaming charges feels like a personal re-enactment of the beach scene in Saving Private Ryan.
Anyhoo, kudos to the Apple Store people.